West Farms Letter Carrier Kenneth Pettiford was recognized for submitting a Customer Connect lead that is estimated to generate $174,000 in annual revenue for the New York District.
Pettiford received a certificate of appreciation, a shirt and cap from the NALC, plus a windbreaker from Business Development Specialist Wilma Rivera and Branch 36 Customer Connect Coordinator David Velazquez.
While on his route, Pettiford had learned that business owner Jimmy Khokhar was looking to attract more customers to his six Papa John's Pizza Restaurants in the Bronx.
"I told him that the Every Day Direct Mail (EDDM) program might be just what he was looking for," said Pettiford. "He agreed to check it out, so I submitted the lead to my Manager Shanell Cordero and the rest is history."
Khokhar plans to mail more than 100,000 ad mail piece to 10453, 10455, 10456, 10460, 10472 and 10467 zip codes every month.
"I realized that EDDM is a good value for the customer and a great income potential for the Postal Service," said Pettiford. "I see the results, so I'm going to pick up my game and tell more businesses about EDDM."
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| L to R: BDS Wilma Rivera, Letter Carrier Kenneth Pettiford, Branch 36 Cust. Connect Coord. David Velazquez |