Bronx Democrat Luis Sepulveda has turned to the U.S. Postal
Service to help him win the race for Assembly in the 87th District.
With the election just a few days away (Sept. 13), Sepulveda
decided to blanket the 10460, 10462 and 10473 zip codes with Every Door Direct
Mail (EDDM) flyers in hopes of swaying the community to vote for him.
Not only are Sepulveda’s flyers the first political mail
pieces in the Bronx to use EDDM service, they’re also the first political mail pieces to
incorporate QR scan codes in the design: one QR code takes the end user to a
campaign contribution web site, the other to a video that highlights his
accomplishments to the community.
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| Holding EDDM flyers in front of Luis Sepulveda's Headquarters in the Bronx L to R: Blvd Mgr. Carlos Lagares, BX PM Elvin Mercado, Assembly Candidate Luis Sepulveda, BX Area C Mgr. Ivonne Warden, BSS Adrian R. Allen |
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| Front of candidate's EDDM mail piece. QR codes are marked by red star burst. |
Sepulveda learned about EDDM through a chance meeting with
Boulevard Station Manager Carlos Lagares.
“I was at my son’s Little League Baseball game when I saw
Mr. Sepulveda posing for pictures with the team,” recalled Lagares. “So I went
over to introduce myself and eventually the conversation turned to EDDM.”
Lagares followed through and contacted Business Solutions
Specialist Adriane R. Allen who subsequently met with Sepulveda’s campaign team
and sold them on the service.
“We explained how for just 14.5 cents apiece, EDDM flyers
will be delivered to every residential address in whatever zip code(s) they
choose,” said Allen. “And they really liked that there are no permit fees to
pay.”
“EDDM is proving invaluable in my efforts to get elected,”
said Sepulveda. “Our first mailing was delivered just 24 hours after we dropped
the bundles off at the station. It really works.”
“Carlos Lagares does a great job at promoting EDDM to our
customers,” added Area C Manager Ivonne Warden. “Sepulveda’s district is not
even in our Hub, but that doesn’t stop Carlos from looking into every
opportunity to sell our products and services,” she smiled.
“This sale shows how diverse EDDM can be,” said Bronx
Postmaster Elvin Mercado. “It’s not just for menus or advertising new
businesses. From political campaigns to finding lost puppies, EDDM is changing
the landscape of the direct mail industry.”
“We will be using this service for the next 20 years,”
smiled Sepulveda.